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WAMerlot Twitter Tasting

Thursday, March 25, 2010 from 5:00 PM to 7:00 PM (PT)

WAMerlot Twitter Tasting

Ticket Information

Type End     Quantity
WAMerlot Twitter Tasting Ended Free  

Event Details

 

Objective: Promote awareness of Washington Merlot; Send a unified message about Washington wine; Promote Washington wine tourism.

Medium: Twitter

When: Thursday, March 25 5-7PM PT / 8-10PM ET (If you can't join right at 5pm, don't worry people will be tweeting and chatting about wine well into the night!)

How to Participate?

Wine Drinkers: Find Washington Merlot, drink it, tweet about it (use #WAMerlot hashtag)

  • Locate a Washington Merlot, hop on to Twitter (using TweetDeck will make it easier). As you’re tasting track the #WAMerlot tweets in a search column and tweet away. You can tweet from home, a local winery, a wine bar, or a restaurant (just make sure you’re drinking a Washington Merlot). Through the night, you’ll be able to see what everyone is saying about #WAMerlot, you may even connect with other wine lovers enjoying the same bottle you are!
  • Many wineries may be offering sales on their Merlot for this event. Keep eyes on Twitter for good deals leading up to the event. Support your local merchant and winery.
  • Invite your friends to follow along by Tweeting / Facebook this event information.
  • Can't make it TOO a winery? Enjoy a Washington Merlot from the comfort of your home and join us online.

 

Wineries: For additional information and tips on how to maximize the event - visit www.drinknectar.com/wamerlot or contact one of the people listed to the right of this event invitation.

Wineries: Use the #WAMerlot hashtag to follow the event and connect, socialize and interact with wine lovers around the world. If your winery does not produce a Merlot you can still join in by encouraging your fans to participate or feature blend that includes Merlot. Use the event to network and connect with other wine lovers!

Pre-Event:

  • Invite your twitter followers and Facebook fans to follow along by promoting through a FB and e-mail invite.
  • Encourage local wine lovers to join you at your winery to tweet about the event.
  • DM (Direct Message @nectarwine on Twitter) me the specifics about your Merlot (vintage, AVA, price, availability) and I’ll compile a list to assist with promotion.
  • Offer a promotion for those that order Merlot online or in your tasting room for this event.

During Event:

  • Follow along with the #WAMerlot hashtag (preferably using Tweetdeck)
  • Periodically tweet random facts and useful information about your winery, AVA, and Merlot
  • Be social (it is ‘social’ media) and reach out to people who are enjoying your wine or wine in your AVA. Enjoy cross promoting other Washington Wineries
  • Promotional offers should be kept at a minimum. Let’s use the event for education, relationship building, and collaboration
  • Follow wine lovers for future conversation and relationship building 
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